Year 2010

  • Theingi, Hla and Myat Mon (2010) "The Potential Contribution of Burmese Return Migrants in Burma’s Trade and Investment Liberalization Strategy: Burma in ASEAN'" paper presentation at the 2010 Asian Studies Association of Australia 18th Biennial Conference 5-8 July 2010, Adelaide, Australia
  • Thoumrungroje, A. (2010) “Institutional Drivers of Entrepreneurial Intentions in an Emerging Economy: An Empirical Investigation In Thailand,” Journal of International Business and Economics, 10 (2) 79-90.
    Despite a dramatic growth in entrepreneurship research in developed economies during the past two decades, there have been fewer studies focusing on emerging economies which recently have become major players in the global economic landscape. Furthermore, the recent political turmoil in Thailand has brought to the attention of several institutions in the country the agenda to foster entrepreneurship in the country as part of its economic reform in order to realize the expected target economic growth. Since entrepreneurial activities are contingent upon both cultural and institutional contexts, this article reviews related literature on the role of institutional environments in spurring entrepreneurial intentions, and empirically tests the relationships among institutional dimensions and the entrepreneurial intentions with a specific focus on Thailand. The results confirm the relationships as postulated by theory while inconsistent findings were found when the sample was split into subgroups based on certain demographic criteria. Implications for policy makers as well as theoretical contributions were discussed in the paper.
  • Racela, O. C. & Thoumrungroje, A. (2010) “A Comparative Study of Entrepreneurial Orientation, Information Technology Utilization, New Product Success and Firm Performance: The Case of US and Thai Firms,” Journal of International Business Strategy, 10 (3), 192-205.
    This study seeks to ascertain the extent to which the success of new product development (NPD) is related to the critical organizational innovation activities of entrepreneurship and IT utilization among firms of two different countries - the U.S. and Thailand. The interest here is in discovering if, and how, these relationships may be different between the two national culture groups of firms. Employing a survey questionnaire, data were obtained from a total sample of 159 strategic business units representing 12 different industries. Path analysis was applied to examine the hypothesized relationships among entrepreneurial orientation, IT utilization, two aspects of NPD success and firm performance. The results reveal several notable differences between the two groups of firms. First, for both groups, there is a significant positive relationship between entrepreneurial orientation and IT utilization, however, the relationship is stronger for the Thai group, contrary to what was initially expected. Second, for both groups, IT utilization does not have a relationship with NPD process effectiveness, however, for the U.S. group, IT utilization has a significant positive relationship with NPD product performance. Finally, for both groups of firms, NPD process effectiveness does not have a significant positive relationship with firm performance but NPD product performance does. Results, implications, recommendations for future research, and limitations are given.
  • Thoumrungroje, A. (2010) “The Effects of Entrepreneurial and Customer Orientations on Performance: The Mediating Role of Radical Product Innovation,” The Business Review, 15 (2), 138-143.
    This paper synthesizes the literature on marketing and entrepreneurship and investigates the relationships among entrepreneurial orientation, customer orientation, radical product innovation, and performance. It postulates the combination of the driving nature of entrepreneurial orientation and the driven characteristic of customer orientation to be total market orientation and it explores their indirect relationships with business performance. The author also presents a conceptual model together with the proposed relationships among the aforementioned constructs. Discussion and directions for future research are provided at the end.
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