Year 2009

  • Kyaw, NyoNyo Aung and Hla Theingi (2009) “A Performance Analysis of Wholly Owned Subsidiaries and Joint Ventures: Electrical and Electronic Industry in Thailand”, International Journal of Business Studies, Vol.7 (1): 107-125
    Siriankul, Radha (2009) “The Process of New Product Development Knowledge Transfer from Parent Firms to Subsidiaries in the Host Country,” Proceedings of the 9th Annual Hawaii International Conference on Business, Hawaii, USA
  • Thoumrungroje, A. (2009) “Assessing Entrepreneurial Self-Efficacy of Business Curriculum: A Multidimensional Scaling Approach.” Annual Hawaii International Conference on Business Proceedings. Honolulu, Hawaii, U.S.A.
    Entrepreneurial self-efficacy is believed to enhance an individual’s entrepreneurial initiatives. Extant entrepreneurship literature indicates a strong entrepreneurial self-efficacy—intention relationship. One of the key factors aimed at building entrepreneurial self-efficacy is education. Hence, assessing the role of the business program in preparing students with skills and confidence in accomplishing new venture tasks is crucial to business and academic communities in order to ensure that the programs serve their underlying objectives. This study proposes a systematic, quantitative and comprehensive approach—thorough multidimensional scaling technique—to evaluate the extent to which business courses equip students with entrepreneurial self-efficacy. This methodology not only provides an in-depth understanding and evaluation of the curriculum, but also has paved a more comprehensive approach of evaluating the educational program that reflects the stakeholders’ perspectives. It is hoped that the proposed approach become a useful tool for educators and trainers to assess the congruence between expected and actual outcomes.
  • Poonpol, P. & Thoumrungroje, A. “Cultural Distance, Expatriate Performance and Subsidiary Performance: The Moderating Role of Organizational Culture Congruence and Cross-Cultural Training.” Proceedings of Academy of International Business (AIB) Southeast Asia Regional Conference. Hong Kong. December 2009.
    Increasing international expansion and globalization has led businesses to pay greater attention to cross-cultural management issues. Expatriate performance and subsidiary performance have always been interesting topics to explore. Therefore, this paper proposes a model to enhance performance of expatriate and multinational enterprises by incorporating cross-cultural training and organizational culture congruence as moderating variables that will converge cultural distance between host and home countries. Such convergence aims to facilitate cultural adjustments of expatriate managers and will eventually lead to the enhancement of a subsidiary performance. A review of related literature in cross-cultural management, expatriate performance and subsidiaries performance is presented with a set of proposed relationships.
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