Plan A

PLAN A: Major Concentration Courses 15 Credits
Students pursuing PLAN A must select the concentration in the major area and study the five specified courses.
International Marketing Credits
IBM 3642 International Buyer Behavior 3
IBM 3643 International Marketing Communications 3
IBM 3841 International Pricing Strategy 3
IBM 4840 Global Supply Chain Management 3
IBM 4843 International Product and Brand Planning 3


IBM 3642 and IBM 4843 are offered both in semester 1 and 2.

IBM 3643 and IBM 4840 are offered in semester 1 only.

IBM 3841 is offered in semester 2 only.

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