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Hapica (Thai Jintan) Marketing Plan Competition 2010 (April 2010)

Hapica (Thai Jintan) Marketing Plan Competition 2010: promoted through IBM 4809 and Plan A courses

Hapica International Marketing Plan Competition, held on Friday 23 April 2010 at Huamark. A total of about 65 students participated in the Hapica competition.

Students served as field researchers and analysts for the Hapica Product Trials Research Study in a pre- and post- test study involving 140 Bangkok households accounting for a sample of about 540 Bangkok consumers from three different ethnic groups.

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